The Marketing Plan Handbook, 6th Edition

Auteurs

• Alexander Chernev

Paramètres

• 156 pages
• 6 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

Focusing on a streamlined approach, this handbook provides a step-by-step method for creating effective marketing plans. It emphasizes clarity and conciseness, ensuring that readers can craft strategically viable plans. The book outlines fundamental principles and presents a comprehensive framework that covers all essential components of a marketing plan, making it an invaluable resource for marketers seeking to enhance their planning skills.

Achat du livre

• Année de publication: 2020
• Reliure: (souple)