The Marketing Plan Handbook, 6th Edition

Auteurs

• Alexander Chernev

Paramètres

• 156 pages
• 6 heures de lecture

• Affaires et économie
• Commerce et vente
• Nonfiction

En savoir plus sur le livre

Offering a comprehensive, step-by-step method, this handbook guides readers in creating concise and effective marketing plans. It emphasizes the fundamental principles necessary for crafting a strategically viable plan while providing a clear framework that highlights essential components. The streamlined approach ensures that the information is both relevant and straightforward, making it a valuable resource for anyone looking to enhance their marketing strategy.

Achat du livre

• Année de publication: 2020
• Reliure: (rigide)