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Focusing on customer relationship management (CRM), this book delves into its significance as a core business strategy. It outlines the benefits of CRM, various contexts for its application, and practical implementation strategies. The text emphasizes the integration of internal processes with external networks to enhance value delivery to customers while achieving profitability. Additionally, it explores the deployment of CRM technologies to support effective customer management strategies and objectives.
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CUSTOMER RELATIONSHIP MANAGEMENT, Kavita Singh
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- Année de publication
- 2018
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