Kavita Singh Livres

Exploring the impact of smartphones and the internet, this book addresses the urgent need for businesses to adapt to a digital landscape, especially post-COVID-19. It emphasizes the opportunities presented by social media for reaching dwindling customer bases while also acknowledging the challenges of engaging customers accustomed to traditional methods of brand interaction. The discussion balances innovative strategies with the recognition of the limitations of digital engagement, offering a comprehensive view of modern marketing dynamics.

Focusing on customer relationship management (CRM), this book delves into its significance as a core business strategy. It outlines the benefits of CRM, various contexts for its application, and practical implementation strategies. The text emphasizes the integration of internal processes with external networks to enhance value delivery to customers while achieving profitability. Additionally, it explores the deployment of CRM technologies to support effective customer management strategies and objectives.

"Mughal painting is said to have begun in the mid-16th century as an offshoot of Persian painting. Within a few decades, however, Mughal art was transformed by European Renaissance art. Most accounts of Mughal painting trace a straightforward "evolutionary" path, with Mughal artists abandoning the Persianate style in favor of a European one. But in her essay, Singh demonstrates that the history of Mughal painting is by no means linear. During the reigns of the emperors Akbar (1556-1605) and Jahangir (1605-27), Mughal painting underwent repeated cycles of adoption, rejection, revival of both Persian and European styles. Singh suggests that the adoption and rejection of these styles was motivated as much by aesthetic interest as by court politics. By methodically unraveling this entangled history of politics and style, Singh explores new ways of understanding the significance of naturalism and stylization in Mughal art." -- Provided by publisher