The Evolutionary Bases of Consumption

Auteurs

• Gad Saad

Paramètres

• Pages: 360 pages
• Temps de lecture: 13 heures

• Affaires et économie
• Motivation et développement personnel
• Nonfiction
• Psychologie
• Science

En savoir plus sur le livre

Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and the allure of popular culture products. Gad Saad offers a unique perspective on consumption patterns, examining the underlying biological and psychological factors that shape our preferences and choices in the marketplace. This groundbreaking approach provides insights into why certain products resonate with individuals, making it a significant contribution to the fields of marketing and psychology.

Achat du livre

• Année de publication: 2007
• Reliure: (souple)