The Evolutionary Bases of Consumption

Auteurs

• Gad Saad

Paramètres

• Pages: 360 pages
• Temps de lecture: 13 heures

• Affaires et économie
• Motivation et développement personnel
• Nonfiction
• Psychologie
• Science

En savoir plus sur le livre

Applying Darwinian principles, this scholarly work explores how evolutionary psychology influences consumer behavior and preferences in popular culture. By examining the evolutionary roots of consumption, it offers a unique perspective on why certain products resonate with individuals. Gad Saad's analysis delves into the psychological factors that shape our choices, making it a pioneering contribution to the field of consumer research.

Achat du livre

• Année de publication: 2007
• Reliure: (rigide)