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Herbert Kaufman shares his rich experiences as an advertising executive, focusing on his work with smaller businesses in graphic arts and printing. Through engaging stories, he provides valuable insights for marketing and business professionals. His background includes a partnership at Du Fine/Kaufman and service in the US Navy's publication office during World War II, adding depth to his perspective on traditional advertising and the nuances of the industry.
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The Clock That Had No Hands and Nineteen Other Essays About Advertising, Herbert Kaufman
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- Année de publication
- 2018
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