A Practioner's Guide to Public Relations Research, Measurement and Evaluation

Auteurs

• Don W. Stacks

Paramètres

• 242 pages
• 9 heures de lecture

• Marketing et relations publiques

En savoir plus sur le livre

Focusing on the intricacies of public relations, this book equips business readers with insights into research, measurement, and evaluation techniques. It emphasizes the importance of utilizing effective methods to gather evidence of public relations campaign outcomes, helping practitioners navigate the complexities of demonstrating success or failure in their efforts.

Achat du livre

• Année de publication: 2010
• Reliure: (souple)