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Focusing on the interplay between culture and consumer behavior, this essay explores how marketing companies aim to enhance brand saleability while reducing production and advertising costs through internationalization. It delves into the complexities of cultural differences that impact consumer mindsets and defines the essential components of culture. Additionally, the work examines strategies for conducting cross-cultural surveys to inform effective marketing approaches for various brands and products.
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The influence of culture on brand positioning strategy, Guido Maiwald
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- 2013
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