Marketing Database Analytics

Transforming Data for Competitive Advantage

Auteurs

• Andrew D Banasiewicz

Paramètres

• 400 pages
• 14 heures de lecture

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

Focusing on the interpretation of data, this book outlines a systematic approach to database analytics that informs business decisions. It emphasizes the significance of integrating analytics within marketing practices, providing a blend of theoretical concepts and practical techniques. Aimed at both graduate students and industry practitioners, it serves as a comprehensive guide to harnessing data for effective marketing strategies.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)