Marketing Database Analytics

Transforming Data for Competitive Advantage

Auteurs

• Andrew D Banasiewicz

Paramètres

• 376 pages
• 14 heures de lecture

• Affaires et économie
• Commerce et vente

En savoir plus sur le livre

Focusing on the interpretation of data, this book outlines a systematic approach to leveraging database analytics for informed business decisions. It emphasizes the integration of analytics within marketing practices, providing valuable insights for both graduate students and industry professionals. With a blend of concepts and practical techniques, it serves as a comprehensive resource for enhancing marketing research skills and applications.

Achat du livre

• Année de publication: 2013
• Reliure: (rigide)