Rethinking Public Relations

Persuasion, Democracy and Society

Auteurs

• Conor McGrath
• Kevin Moloney

Paramètres

• 194 pages
• 7 heures de lecture

• Affaires et économie
• Histoire
• Journalisme et Publication
• Marketing et relations publiques

En savoir plus sur le livre

The third edition explores the concept of public relations as a form of weak propaganda, emphasizing its rhetorical elements alongside structural power dynamics. It builds on previous discussions of PR's role in reflecting societal inequalities, delving deeper into how PR shapes perceptions and influences public discourse. This edition offers a nuanced understanding of the complexities and implications of public relations in contemporary society.

Achat du livre

• Année de publication: 2019
• Reliure: (rigide)