Rethinking Public Relations

Persuasion, Democracy and Society

Auteurs

• Kevin Moloney
• Conor McGrath

Paramètres

• 194 pages
• 7 heures de lecture

• Affaires et économie
• Histoire
• Journalisme et Publication
• Marketing et relations publiques

En savoir plus sur le livre

Focusing on the evolution of public relations, this third edition presents a critical view of PR as a form of weak propaganda. It expands on previous discussions of PR's role in reflecting societal power imbalances by emphasizing its rhetorical significance. This approach highlights the dual nature of PR, considering both its structural influences and its persuasive capabilities in shaping public perception and discourse.

Achat du livre

• Année de publication: 2019
• Reliure: (souple)