The 3M Model of Motivation and Personality

Theory and Empirical Applications to Consumer Behavior

Auteurs

• John C. Mowen

Paramètres

• 340 pages
• 12 heures de lecture

• Affaires et économie
• Psychologie

En savoir plus sur le livre

The book introduces the Meta-theoretic Model of Motivation (3M), which integrates control theory, evolutionary psychology, and a hierarchical perspective on personality. It explores how personality traits interact with situational factors to shape consumer attitudes and behaviors. Mowen emphasizes the importance of understanding deeper, abstract traits that contribute to consistent behavioral patterns, suggesting that a network of multiple traits drives motivation and influences actions in a consumer context.

Achat du livre

• Année de publication: 1999
• Reliure: (rigide)