The 3M Model of Motivation and Personality
Theory and Empirical Applications to Consumer Behavior
- 340pages
- 12 heures de lecture
The book introduces the Meta-theoretic Model of Motivation (3M), which integrates control theory, evolutionary psychology, and a hierarchical perspective on personality. It explores how personality traits interact with situational factors to shape consumer attitudes and behaviors. Mowen emphasizes the importance of understanding deeper, abstract traits that contribute to consistent behavioral patterns, suggesting that a network of multiple traits drives motivation and influences actions in a consumer context.
