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Examining the decline of the newspaper industry, the book highlights that many issues stem from management failures rather than solely from the rise of the Internet. It critiques the industry's leadership for their short-sightedness and resistance to change, which alienated advertisers facing rising costs. By differentiating newspapers from other single-product organizations, the author proposes customized solutions, leveraging successful strategies from various industries to address the unique challenges faced by newspapers.
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The British Newspaper Industry, John Hill
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- Année de publication
- 2016
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