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The book explores the underlying issues plaguing the newspaper industry, attributing its decline not solely to the rise of the Internet but also to poor management decisions and a failure to adapt to change. It highlights the resentment from advertisers due to rising costs and stagnant practices. By differentiating newspapers from other single-product organizations, the book offers tailored solutions inspired by successful strategies from various industries, aiming to revitalize and innovate the newspaper business.
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The British Newspaper Industry, John Hill
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- Année de publication
- 2019
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