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The book offers a fresh perspective by highlighting the role of subsidiary managers within multinational corporations, challenging traditional hierarchical views. It presents a compelling argument that all managers can be seen as subsidiary managers, emphasizing the interconnectedness of global operations. Julian Birkinshaw's clear and insightful writing positions him as a significant new voice in international business and strategic management, making a substantial contribution to the field.
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Entrepreneurship in the Global Firm, Julian Birkinshaw
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- Année de publication
- 2000
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