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The book offers a unique perspective from the viewpoint of subsidiary managers within international business networks. It explores strategic management with exceptional clarity, positioning Julian Birkinshaw as a significant new voice in the field. Through insightful analysis, it addresses the complexities and dynamics of managing subsidiaries, contributing valuable knowledge to both practitioners and scholars in international business.
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Entrepreneurship in the Global Firm, Julian Birkinshaw
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- Année de publication
- 2000
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