Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Focusing on services marketing and management, this book provides a practical guide grounded in academic research. It synthesizes key concepts from the author's leading textbook, making it accessible for industry practitioners. By highlighting best practices and the latest trends from a global perspective, it effectively connects theoretical insights with real-world applications, ensuring readers can successfully navigate the complexities of service markets through people, technology, and strategy.
Achat du livre
WINNING IN SERVICE MARKETS, Jochen Wirtz
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.