From Soapbox to Soundbite

Party Political Campaigning in Britain since 1945

Auteurs

• M. Rosenbaum

Paramètres

• 328 pages
• 12 heures de lecture

• Sciences politiques & Politique

En savoir plus sur le livre

The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.

Achat du livre

• Année de publication: 1997
• Reliure: (souple)