From Soapbox to Soundbite
Party Political Campaigning in Britain since 1945
- 328pages
- 12 heures de lecture
The book offers a detailed examination of the evolution of electioneering in Britain since 1945, highlighting the sophistication and professionalism that have emerged in political campaign techniques. It presents a thematic analysis of various elements of election strategies, including agenda setting and negative campaigning. Drawing on interviews with key participants and extensive research in party archives, it provides a comprehensive and engaging overview of the dramatic transformation in the political landscape.

