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The book introduces a revolutionary approach to competition, emphasizing the importance of leveraging opponents' strengths rather than confronting them directly. Drawing from judo principles, it provides practical techniques for companies, whether startups or established giants, to effectively compete against larger rivals. Through real-world examples from notable companies, it illustrates how managers can maximize their initial advantages, maintain balance in competition, and turn competitors' strengths into weaknesses. Additionally, it offers a defensive strategy to guard against potential challengers.
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Judo Strategy: Turning Your Competitors Strength to Your Advantage, David B. Yoffie, Mary Kwak
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- Année de publication
- 2003
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- (souple)
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