Mary Kwak Livres

Yoffie (international business administration, Harvard Business School) and Kwak (research associate, Harvard Business School) use examples from companies such as Wal-Mart, Charles Schwab, Palm Computing, and RealNetworks to illustrate the ways that modern business strategy is analogous to Judo strategy, namely: use your opponents' size and strength to bring them down. The first three chapters lay out the principles of Judo strategy, movement, balance, and leverage, while the second section offers case examples of business people the authors call Judo Masters. c. Book News Inc.

The book introduces a revolutionary approach to competition, emphasizing the importance of leveraging opponents' strengths rather than confronting them directly. Drawing from judo principles, it provides practical techniques for companies, whether startups or established giants, to effectively compete against larger rivals. Through real-world examples from notable companies, it illustrates how managers can maximize their initial advantages, maintain balance in competition, and turn competitors' strengths into weaknesses. Additionally, it offers a defensive strategy to guard against potential challengers.