Crossing the Chasm

Auteurs

• Geoffrey A. Moore

Paramètres

• Pages: 227 pages
• Temps de lecture: 8 heures

• Affaires et économie
• Commerce et vente
• Leadership
• Nonfiction
• Technologie et techniques

En savoir plus sur le livre

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Achat du livre

• Année de publication: 1999
• Reliure: (souple)