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- 256pages
- 9 heures de lecture
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Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
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Crossing the Chasm, Geoffrey A. Moore
- Langue
- Année de publication
- 2006
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Crossing the Chasm
- Langue
- Anglais
- Auteurs
- Geoffrey A. Moore
- Éditeur
- Collins Business Essentials
- Publié
- 2006
- Format
- souple
- Pages
- 256
- ISBN10
- 0060517123
- ISBN13
- 9780060517120
- Séries
- Mots clés
- Nonfiction, Commerce, Affaires & Gestion, Technologie & Ingénierie, Motivation & Bien-être, Technologie, Gestion & Ressources humaines, Leadership, Entrepreneuriat
- Évaluation
- 4 sur 5
- Description
- Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.