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For the undergraduate and graduate e-commerce course in any business discipline. The market-leading text for E-commerce. This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce--technology change, business development, and social issues--to provide a coherent conceptual framework for understanding the field.
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E-Commerce business, tehnology, society, Kenneth C. Laudon, Carol Guercio Traver
- Langue
- Année de publication
- 2012
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