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Focusing on contemporary approaches, this edition of Fundraising Management incorporates insights into organizational behavior and expands on digital fundraising and donor behavior, including the impact of group dynamics. A new chapter highlights the role of social media in engaging and retaining supporters. Blending scholarly analysis with practical examples, it serves as a comprehensive, problem-solving resource endorsed by the Institute of Fundraising, making it essential for students and professionals in the field.
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Fundraising Management, Adrian Sargeant
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- Année de publication
- 2014
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