Adrian Sargeant Livres

Focusing on contemporary approaches, this edition of Fundraising Management incorporates insights into organizational behavior and expands on digital fundraising and donor behavior, including the impact of group dynamics. A new chapter highlights the role of social media in engaging and retaining supporters. Blending scholarly analysis with practical examples, it serves as a comprehensive, problem-solving resource endorsed by the Institute of Fundraising, making it essential for students and professionals in the field.

Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas.

From leading fundraising professor Sargeant with contributions from top scholars, this definitive text provides nonprofit professionals, professors, and students with access to the most relevant theories on the vital topic of fundraising.

Focusing on the philanthropic journeys of 48 high net worth and ultra-high net worth individuals, this book delves into the motivations and personal stories behind their charitable giving. Through unique insights and reflections, it reveals the complex relationships between wealth and philanthropy, highlighting how personal experiences shape their contributions to society.