Public Relations

Auteurs

• Danny Moss
• Barbara Desanto

Paramètres

• 352 pages
• 13 heures de lecture

• Affaires et économie
• Droit, Littérature juridique
• Littérature juridique
• Manuels

En savoir plus sur le livre

"Public Relations: A Managerial Perspective" examines the essential role of public relations in organizations, focusing on corporate branding, government relations, and ethical considerations. It emphasizes the importance of managerial support for effective PR strategies, making it a valuable resource for undergraduate and postgraduate students in related fields.

Achat du livre

• Année de publication: 2011
• Reliure: (souple)