"Public Relations: A Managerial Perspective" examines the essential role of public relations in organizations, focusing on corporate branding, government relations, and ethical considerations. It emphasizes the importance of managerial support for effective PR strategies, making it a valuable resource for undergraduate and postgraduate students in related fields.
Focusing on the fundamentals of public relations, this book serves as a quick-start guide to its various theories and practices. It presents a concise and accessible alternative to mainstream resources, making it an ideal introduction for those new to the field. With a comprehensive overview, it covers essential concepts and techniques, equipping readers with the foundational knowledge needed to understand and engage in public relations effectively.
Focusing on a managerial perspective, this book delves into the critical role of public relations within organizations. It examines various contexts, including corporate branding, reputation management, government relations, and community communications. Contributors also highlight the importance of legal considerations and ethical awareness, emphasizing the interconnectedness of public relations and organizational dynamics.