Crafting and Executing Strategy

Auteurs

• Arthur A. Thompson

Paramètres

• 630 pages
• 23 heures de lecture

• Affaires et économie
• Commerce et vente
• Manuels
• Manuels et guides
• Nonfiction

En savoir plus sur le livre

Crafting and Executing Strategy has been revised and updated specifically with its European readers in mind. Building upon the success of previous editions, it continues to explain the core concepts and key theories in strategy and illustrate them with practical, managerial examples students can really relate to. Brand new features have been developed to encourage readers to go beyond learning and to apply their knowledge to from a diverse range of real-life scenarios including global brands, SMEs, public sector and not-for-profit organizations.

Achat du livre

• Année de publication: 2013
• Reliure: (souple)