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!: the next big marketing idea

Auteurs

• Seth Godin

Paramètres

• Pages: 256 pages
• Temps de lecture: 9 heures

• Affaires et économie
• Commerce et vente
• Économie
• Nonfiction
• Psychologie

En savoir plus sur le livre

In 2003 Seth Godin introduced the concept of the 'purple cow' to the marketing world. Now he takes his ideas a few steps further. How can you make a product so good it will sell itself? And how can you persuade 'brown cow' outfits to adopt an idea that will stand out in the herd?

Achat du livre

• Moisissure

• Année de publication: 2005,
• État du livre: Abîmé
• Prix: 2,40 €