Voici ce qui vous manque : l'esprit d'initiative. Une chose toute simple sépare ceux qui réussissent de ceux qui végètent, les entreprises dynamiques de celles qui stagnent et font faillite. C'est la capacité à franchir le point de non retour et à se jeter à l'eau. Votre meilleur atout pour réussir dans la durée, c'est l'invention, l'innovation et l'initiative. Ce livre est un manifeste qui vous exhorte à surmonter votre peur de l'échec et à vous lancer, quels que soient les risques, en explorant de nouvelles voies. À Vous de jouer !
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action.The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not opinions. Insights, not statistics.The Carbon Almanac is a once-in-a-lifetime collaboration between hundreds of writers, researchers, thinkers, and leaders that focuses on what we know, what has come before, and what might happen next. With thousands of data points, articles and charts explaining carbon's impact on everything in our society, from our the economy to extreme weather events, it is the definitive source for facts and the basis for a global movement to fight climate change. This book isn't what the oil companies, marketers, activists, or politicians want you to believe. This is what's really happening, right now. Our planet is in trouble, and no one concerned group, corporation, country, or hemisphere canaddress this on its own. We are in this together. And it's not too late for concerted, collective action for change.
"Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in generosity, empathy, and emotional labor. Learn how to identify the smallest viable audience. Build trust and permission with your market. Adopt the narratives your fans already use. Find the guts to create and release tension. And most of all, give people the tools and stories they can use to achieve their goals. It's time to stop lying, spamming, and feeling guilty about your work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. It's time to be seen by first learning how to see."--Jacket
Exploring 30 key virtues that have driven success in business, this book provides insights from a leader recognized as Boss of the Year in 1994. It highlights the principles that have inspired countless leaders, offering practical guidance and inspiration for those looking to enhance their leadership skills and foster a positive business environment.
Over the past 25 years, Seth Godin has inspired millions of entrepreneurs, marketers, and leaders through his blog, online courses, lectures, and bestselling books. He has coined influential concepts like Permission Marketing, Purple Cow, Tribes, and The Dip. For the first time, he consolidates his marketing wisdom into one accessible package. Central to his philosophy is a key idea: great marketers use marketing to solve other people's problems rather than merely addressing their company's issues. They aim to make the world better through empathy, generosity, and emotional labor. This guide teaches you how to identify your smallest viable audience, interpret the right signals to position your offering, build trust with your market, and engage with the narratives your audience holds about status and affiliation. It emphasizes the importance of creating opportunities and providing tools for people to achieve their goals. Marketers are encouraged to abandon deceitful practices, avoid confusing social media metrics with genuine connections, and stop wasting resources on fleeting attention. This approach offers a sustainable marketing strategy that remains relevant, regardless of how tactics evolve over time.
