Political Advertising in the United States

Auteurs

• Erika Franklin Fowler
• Travis N Ridout
• Michael M. Franz

Paramètres

• 182 pages
• 7 heures de lecture

• Affaires & Gestion
• Manuels
• Manuels universitaires
• Sciences politiques & Politique
• Sciences sociales

En savoir plus sur le livre

Focusing on political advertising, the book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It delves into the effects of these advertisements on federal elections, providing insights into how they shape voter perceptions and influence electoral outcomes.

Achat du livre

• Année de publication: 2021
• Reliure: (souple)