Political Advertising in the United States

Auteurs

• Michael M. Franz
• Travis N Ridout
• Erika Franklin Fowler

Paramètres

• 182 pages
• 7 heures de lecture

• Affaires & Gestion
• Manuels
• Manuels universitaires
• Sciences politiques & Politique
• Sciences sociales

En savoir plus sur le livre

Focusing on the role of political advertising in federal elections, this book analyzes its volume, distribution, and content across various media, including print, television, and online platforms. It explores the effects these advertisements have on the electoral process, offering insights into how they shape public perception and influence voter behavior.

Achat du livre

• Année de publication: 2021
• Reliure: (rigide)