Le livre est actuellement en rupture de stock
En savoir plus sur le livre
Exploring the intersection of television and branded storytelling, this book delves into how U.S. television has historically shaped brand messaging and influenced consumer choices. By comparing the current landscape with the 1950s-60s, it highlights the impact of new technologies on business models and audience behavior. The work discusses various innovative storytelling and promotional strategies used by networks and series, featuring examples from both classic and contemporary shows. Each chapter focuses on different aspects of brandcasting, including network schedules and social media initiatives.
Achat du livre
Television Brandcasting, Jennifer Gillan
- Langue
- Année de publication
- 2014
- product-detail.submit-box.info.binding
- (rigide)
Nous vous informerons par e-mail dès que nous l’aurons retrouvé.
Modes de paiement
Il manque plus que ton avis ici.