Jennifer Gillan Livres

'Television Brandcasting' examines U.S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messaging and influencing consumer decision-making. Juxtaposing the current period of transition with that of the 1950s-1960s, Jennifer Gillan outlines how in each era new technologies unsettled entrenched business models, an emergent viewing platform threatened to undermine an established one, and content providers worried over the behaviour of once-dependable audiences

Exploring the impact of new media technologies, this book delves into how contemporary broadcast television has evolved in production, scheduling, and distribution. It highlights the transformation of TV series into franchises through examples like Lost, 24, and Heroes, emphasizing the simultaneous creation of on-air, online, and mobile content. The text also discusses how studios engage audiences through transmedia marketing and storytelling, aiming to enhance ratings and encourage viewer interaction across various media platforms.

Exploring the intricate dynamics of race in America, this collection features powerful narratives from renowned authors such as Toni Morrison, E.L. Doctorow, Sandra Cisneros, Sherman Alexie, and Amy Tan. Each story delves into personal and societal experiences, shedding light on the complexities of identity, culture, and the ongoing struggle for understanding and equality. Through diverse perspectives, the book offers a profound reflection on the multifaceted nature of race and its impact on individuals and communities.