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- 260pages
- 10 heures de lecture
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It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).
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Brand Failures, Matt Haig
- Langue
- Année de publication
- 2005
- product-detail.submit-box.info.binding
- (souple)
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- Titre
- Brand Failures
- Langue
- Anglais
- Auteurs
- Matt Haig
- Éditeur
- Kogan Page Publishers
- Publié
- 2005
- Format
- souple
- Pages
- 260
- ISBN10
- 0749444339
- ISBN13
- 9780749444334
- Séries
- Mots clés
- Nonfiction, Thème historique, Histoire, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines, Guides
- Évaluation
- 3,55 sur 5
- Description
- It's not just smaller, lesser-known companies that have launched dud brands. On the contrary, most of the world's global giants have launched new products that have flopped - spectacularly and at great cost. Haig organizes these 100 ""failures"" into ten types which include classic failures (e.g., New Coke), idea failures (e.g., R.J.Reynolds' smokeless cigarettes), extension failures (e.g. Harley Davidson perfume), culture failures (e.g., Kellogs in India), and technology failures (e.g., Pets.com).