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- 310pages
- 11 heures de lecture
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"This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing
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Brand Failures, Matt Haig
- Langue
- Année de publication
- 2003
- product-detail.submit-box.info.binding
- (rigide)
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- Titre
- Brand Failures
- Sous-titre
- The Truth About the 100 Biggest Branding Mistakes of All Time
- Langue
- Anglais
- Auteurs
- Matt Haig
- Éditeur
- Kogan Page Business Books
- Publié
- 2003
- Format
- rigide
- Pages
- 310
- ISBN10
- 0749439270
- ISBN13
- 9780749439279
- Séries
- Mots clés
- Nonfiction, Thème historique, Histoire, Commerce, Affaires & Gestion, Manuels et guides, Gestion & Ressources humaines, Guides
- Évaluation
- 3,55 sur 5
- Description
- "This book is a lot of fun ... Haig wants to educate as well as to entertain, and at this he succeeds. ... Anyone with a professional interest or involvement in brand management should read this book." -- Anthony Di Benedetto, Professor of Marketing, Temple University in Journal of Consumer Marketing