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Featuring lively debates and humorous anecdotes, this book explores familiar marketing concepts while delving into overlooked topics like the evolution of marketing as a discipline. It presents unconventional arguments not typically discussed in lectures, serving as an engaging alternative to traditional textbooks. Designed to challenge students' thinking, it aims to enhance their understanding and improve exam performance by addressing key areas relevant to marketing courses.
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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing, Jim Blythe
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- Année de publication
- 2006
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