A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

Auteurs

• Jim Blythe

Paramètres

• 160 pages
• 6 heures de lecture

• Affaires et économie
• Manuels

En savoir plus sur le livre

Packed full of lively debate and anecdotes, this title covers topics marketing students are familiar with, such as key thinkers and concepts. It looks at areas such as the development of marketing as a discipline and as an academic subject, and raises arguments that students haven't heard about in their lectures.

Achat du livre

• Année de publication: 2006
• Reliure: (souple)