Marketing management and strategy

Auteurs

• Peter Doyle

Paramètres

• Affaires & Gestion
• Commerce
• Marketing & Ventes

En savoir plus sur le livre

Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.

Achat du livre

• Année de publication: 1994
• Reliure: (souple)