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Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.
Achat du livre
Marketing management and strategy, Peter Doyle
- Langue
- Année de publication
- 1994
- Reliure
- (souple),
- État du livre
- Abîmé
- Prix
- 4,78 €
Modes de paiement
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- Titre
- Marketing management and strategy
- Langue
- Anglais
- Auteurs
- Peter Doyle
- Éditeur
- Prentice Hall
- Publié
- 1994
- Format
- souple
- Pages
- 410
- ISBN10
- 0130653500
- ISBN13
- 9780130653505
- Séries
- Mots clés
- Commerce
- Évaluation
- 3,3 sur 5
- Description
- Providing a practical guide to marketing decision-making and to developing marketing strategy, this text focuses on the issues of most concern to senior executives. The role of marketing in the modern organization is explored through a review of important concepts and techniques.