Promotional Strategy

Managing the Marketing Communications Process

Auteurs

• James Frederick Engel
• Thomas C. Kinnear
• Martin R. Warshaw

Paramètres

• 640 pages
• 23 heures de lecture

• Affaires & Gestion
• Marketing & Ventes
• Marketing et relations publiques

En savoir plus sur le livre

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Achat du livre

• Année de publication: 1991
• Reliure: (rigide)