Promotional Strategy. Managing the Marketing Communications Process

Auteurs

• James F. Engel
• Thomas C. Kinnear
• Martin R. Warshaw

Paramètres

• Affaires & Gestion
• Commerce
• Marketing & Ventes
• Marketing et relations publiques
• Nonfiction

En savoir plus sur le livre

This text explores the development of a promotional program for a business or non-profit enterprise from a managerial perspective with a solid foundation in communication and communication behaviour theory.

Achat du livre

• Reliure: (rigide)