Managing innovation : integrating technological, market and organizational change

Auteurs

• Joe Tidd
• J. R. Bessant

Paramètres

• 638 pages
• 23 heures de lecture

• Affaires & Gestion
• Commerce
• Gestion & Ressources humaines
• Manuels
• Nonfiction

En savoir plus sur le livre

Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on management of technology, innovation management and entrepreneurship. It is also used widely by managers in both the service and manufacturing sectors

Achat du livre

• Année de publication: 2009
• Reliure: (souple)