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Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life.
Achat du livre
Managing Innovation. Integrating Technological, Market and Organizational Change, John Bessant, Joe Tidd
- Langue
- Année de publication
- 2013
- product-detail.submit-box.info.binding
- (souple)
Modes de paiement
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- Langue
- Anglais
- Auteurs
- John Bessant, Joe Tidd
- Éditeur
- John Wiley & Sons Inc
- Publié
- 2013
- Format
- souple
- Pages
- 680
- ISBN10
- 111836063X
- ISBN13
- 9781118360637
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, Marketing & Ventes, Gestion & Ressources humaines
- Évaluation
- 3,7 sur 5
- Description
- Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors. Now in its fifth edition, Managing Innovation has been fully revised and now comes with a fully interactive e-book housing an impressive array of videos, cases, exercises and tools to bring innovation to life.