Blockbusters

Auteurs

• Anita Elberse

Paramètres

• 320 pages
• 12 heures de lecture

• Affaires et économie
• Art / Culture
• Commerce et vente
• Musique
• Nonfiction

En savoir plus sur le livre

What is behind the phenomenal success of entertainment businesses such as Warner Bros, Marvel Enterprises and Manchester United - along with such stars as Jay-Z and Lady Gaga? In this book, the author explains a powerful truth about the world of entertainment: building a business around blockbuster products is the surest path to long-term success.

Achat du livre

• Année de publication: 2014
• Reliure: (souple)