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International Marketing
Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
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This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
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International Marketing, Philip R. Cateora, Mary C. Gilly, John L. Graham, Rao M. Money
- Langue
- Année de publication
- 2016
- product-detail.submit-box.info.binding
- (souple)
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- Sous-titre
- Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
- Langue
- Anglais
- Éditeur
- McGraw-Hill Education
- Publié
- 2016
- Format
- souple
- Pages
- 662
- ISBN10
- 1259253066
- ISBN13
- 9781259253065
- Séries
- Mots clés
- Nonfiction, Manuels, Commerce, Affaires & Gestion, L'école, Marketing & Ventes
- Évaluation
- 3,85 sur 5
- Description
- This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.